An association’s purpose and the greatest benefit it offers its members is a space to come together and argue, debate, support, cajole, discuss, share, and decide. Associations’ rosters are filled with people and companies that are part of the same industry. They share the same industry goals, but assuredly differ on how to achieve them. The association facilitates and harmonizes a common voice to deliver the industry’s message, its priorities, and its image to audiences including the media, policy makers, like-minded and differing associations, and of course new members. All the while the association weaves together its varied members to learn from each other, develop new growth opportunities, and strengthen their profession.